Logo Animation TSM

 

Growing up horses and the equestrian lifestyle has played a huge influence on the inspiration that I find in my creative process and artwork. There is a rich history, tradition, and timelessness of the equestrian lifestyle served as the inspiration and driving force behind this logo project. Oxford Equestrian is a  company will offer a collection of thoughtfully curated gift and antiques, decoration for the equestrian home, and clothing that will reflect English countryside fashion. The first part of the logo animation is to bring attention to the collection that is offered by Oxford Equestrian (art prints, clothing, antiques, and interior design decor). Each part of the collection has a icon that associates with the content of the collection such as the helmet paired with clothing. Then the animation transitions into the logo with the title and the tagline. I chose to incorporate the crest icon because it references back to European crests that deeply rooted in tradition and symbolism. The crest also communicates a sense of luxury, tradition, and dignification which is the target market that the company is made for (editiorial luxury brand). 

When coming up with the branding for the company I chose a neutral color palette with hints of a leather brown and hunter green. These colors reflect the palette that is consistently found in luxury English countryside clothing and design patterns found in equestrian materials. Choosing these colors will reflect the tone to the audience on the products that this company offers.